Description
I worked on the www.szepelet.com website for Szép Élet llc, the exclusive distributor of the Hungarian Ilcsi organic cosmetic products under the brand name "ilike" in the U.S. and Canada, from 2005 to 2025.
My role encompassed graphic and UX/UI design, creating a user-friendly and visually coherent site to represent the brand’s organic and natural values.
I developed the frontend with HTML, CSS, and JavaScript for a responsive, accessible site with smooth scrolling and sliders, coded the backend with PHP based on ProcessWire, and handled content creation.
The Home page introduced visitors to the core philosophy of the products, emphasizing the use of whole fruit and herb pulps rather than extracts, and highlighted the brand’s commitment to organic certification, sustainability, and social responsibility.
On the frontend, I focused on creating a user interface that supported smooth navigation by category, product type, and concern-specific skincare filters, ensuring users could find relevant items easily.
The products page aimed to balance informative content with simplicity, enabling users to quickly scan and select products for more detailed information without feeling overwhelmed.
Additional pages included detailed product information and facts about the unique ingredients and formulations used, reinforcing the brand’s focus on natural and effective skin care solutions.
"Facts" pages were articles that detailed specific product families.
"Latest" pages were informative articles on organic skincare topics.
"In the News" pages listed articles written by third parties about ilike.
The "Good Skin Care Regimen" page provided information on how to properly use iLike organic skincare products.
Logged-in customers could download marketing and informational materials for free.